Why should my brand advertise during IPL?

IPL gives your brand access to millions of viewers across India, offering unmatched visibility and the chance to connect with a wide audience.

What types of ads are shown during IPL?

Ads can be shown in the form of TV commercials, digital ads, social media promotions, and even collaborations with IPL cricketers.

Can my brand work with IPL cricketers for ads?

Absolutely! Working with IPL cricketers can help give your brand credibility and connect you with their massive fan base.

How can I find the right celebrities to enhance my brand's marketing?

We specialise in connecting brands with top celebrities who align with their values and goals, helping to enhance marketing efforts.

Is IPL advertising only for big companies?

No, IPL advertising works for businesses of all sizes. Whether you're a small startup or a large company, IPL offers great marketing opportunities.

Can I target specific groups with IPL ads?

Yes, IPL's large and diverse audience allows brands to target different groups like kids, millennials, families, and sports fans through tailored ads.

What makes IPL different from other advertising platforms?

IPL offers a live, high-energy environment with millions of viewers, creating a unique opportunity for real-time engagement and brand exposure.

Is IPL advertising only on TV?

No, IPL ads can be shown on TV, digital platforms like JioCinema, social media, and even through live-streaming apps.

How IPL Can Help Your Brand Reach Millions

Record-Breaking IPL 2024 Viewership

The Indian Premier League (IPL) 2024 season achieved remarkable viewership numbers, underscoring its immense popularity across India. Let's delve into the key statistics:

Total Viewership

Combined TV and Digital Reach: The IPL 2024 season captivated approximately 650 to 675 million viewers across both television and digital platforms, reflecting a significant increase from previous years.

Television Viewership

Star Sports Broadcast: The official broadcaster, Star Sports, recorded an audience reach of 546 million viewers for 67 matches. Notably, the first 18 matches alone attracted over 400 million viewers, marking a substantial rise from the previous season
First 10 Matches: The initial 10 matches of IPL 2024 drew over 35 crore viewers on TV, indicating a 14% increase from the previous year

Digital Viewership

JioCinema Streaming: The streaming platform JioCinema reported a 38% increase in audience reach, with 620 million viewers compared to 449 million in the previous season. The platform also recorded over 35,000 crore minutes of watch time, with an average viewing time of 75 minutes per session, up from 60 minutes the previous year.

The folowing statistics underscore the IPL's unparalleled reach and its ability to engage a diverse audience across urban and rural India.

Rural Viewership

Affordable Devices Impact: Affordable devices like JioBharat and JioPhone were expected to bring about 35 to 40 million additional viewers from rural India during IPL 2024. This initiative aimed to bridge the digital divide and make IPL content accessible to a broader audience.

Urban Viewership

High-Income Audiences: In urban areas, 75% of people watched IPL 2024 on TV, with many also tuning in online. The integration of advanced features such as 4K viewing, multi-cam options, and immersive AR/VR experiences enhanced the viewing experience, attracting a diverse urban audience.

How IPL Advertising Connects with Fans

IPL advertising creates strong bonds with cricket fans by tapping into their emotions, reaching diverse audiences, utilising flexible ad formats, and engaging in real-time interactions.

1. Creating Emotional Connections

This means creating messages that make people feel good inside. Brands can tell small, moving stories. For example, a short video might show a young fan dreaming of meeting his cricket hero or a player remembering his early days. These stories help people feel a close connection. Another idea is to show how a small act of kindness made a big difference during a match.

2. Reaching a Wide and Diverse Audience

IPL brings together people from different parts of the country. This is a chance for brands to speak to everyone—no matter their age or where they come from. For instance, a brand can use simple words or mix languages like Hindi and English so that more people understand. Another way is to use pictures and symbols that are popular in many regions, which helps everyone feel included.

Here’s how IPL 2025 can help you reach different generations:

Kids and Teenagers:

Interactive Ads: Use fun, interactive elements such as polls and quizzes during game breaks.
Social Media Presence: Engage with younger audiences on platforms like Instagram and TikTok.

Millennials:

Digital Engagement: Millennials enjoy using multiple devices. Reach them through mobile streaming on platforms like JioCinema.
Localised Content: Use ads in different languages to cater to the diverse millennial population across India.

Gen Z:

Integrated Campaigns: Combine digital ads with social media influencers who are popular among Gen Z. You can also collaborate with popular cricket influencers to connect with their fans.
Eco-Friendly Messaging: Many Gen Z individuals appreciate brands that focus on sustainability.

Families and Older Adults:

TV Commercials: Since many families and older adults prefer TV, use engaging and relatable TV ads.
Simple Messaging: Use clear, simple messages that resonate with family values.

By reaching out to all these different groups, your brand can connect with the many viewers who tune into the IPL every year.

Promote Your Brand with Celebrities and Influencers During IPL

Want to make your brand stand out during IPL? Partner with top celebrities and influencers who connect with different age groups. Whether it's cricket-loving families watching on TV, Gen Z scrolling through Instagram, or millennials streaming on JioCinema, the right popular personality can help you reach them all. Our platform makes it easy to find the perfect match for your brand. Let’s create a campaign that speaks to everyone and makes an impact this IPL season!

3. Flexible and Cost-Effective Ad Formats

Brands have lots of ways to share their message without spending too much. They can use short video clips during match breaks, cool images on the screen, or even games that run on mobile phones. For example:

Short Video Clips: A quick animated clip before a big play can catch attention without costing a lot.
Interactive Polls: Fun questions or polls can keep viewers engaged during the game.
Contests: Simple online contests can add excitement and keep costs down.
Native Companion Ads: Ads that fit naturally into the content without being too pushy.

These methods are affordable and let brands be creative, making sure they connect with fans in fun and engaging ways.

4. Real-Time Engagement and Fast Response

Since IPL matches happen live, brands have the chance to join in as events unfold. If a player scores a great run or takes a key wicket, a brand might quickly post a fun message or a quick offer on social media. For example, after a thrilling six, a company could share a message like, "That was amazing! Celebrate with us now!" This quick response keeps the excitement going and makes fans feel part of the fun. Another idea is to run a live quiz during the match where viewers can win small prizes by answering quickly.

The Digital Transformation of IPL

The IPL experience has been transformed with JioCinema’s digital-first approach, offering brands a unique opportunity to connect with a vast audience in innovative ways. Here’s why investing in IPL marketing is a game-changer for your brand:

1. Provide Effortless Viewing

JioCinema’s IPL platform allows fans to move seamlessly between devices, from mobiles to tablets and connected TVs. This means your brand’s message can reach viewers wherever they are, whether they’re on the go, relaxing at home, or anywhere in between. The freedom to switch devices ensures your advertising efforts maintain visibility and engagement with a broad demographic range, making your campaigns more effective.

2. Personalise Your Ads

Take advantage of the power of geo-targeted advertising in IPL 2025. By tailoring messages based on location and language, your brand can connect more deeply with your audience. This hyper-localised approach means your campaigns not only capture attention but also feel personally relevant to each viewer, enhancing the effectiveness of your advertising spend and improving connection with potential customers.

3. Speak Their Language

With coverage available in 12 different languages, IPL 2025 provides an exceptional platform for your brand to communicate your message in a way that feels personal and authentic to a diverse audience across India. This multi-language capability allows you to address cultural nuances and preferences, significantly enhancing the reach and impact of your marketing efforts. Speaking to fans in their native language fosters stronger connections and increases the chances of memorable brand interactions.

4. Discover New Engagement Tools

JioCinema’s enhanced features, such as 4K streaming, augmented reality (AR), and virtual reality (VR), offer brands exciting ways to engage with audiences. These technologies deliver immersive experiences that hold viewers’ attention, providing prime opportunities for brands to showcase products and services in innovative and captivating ways.

5. Connect with Broader Audiences

The expansion of IPL accessibility, with affordable options like JioBharat and JioPhone, opens up channels to millions of additional viewers, including those in rural areas. Brands can capitalise on this extended reach to engage diverse audiences, crafting campaigns that speak to both rural and urban markets. This broader engagement capability ensures your brand messaging can impactfully permeate across different demographics, enhancing brand visibility.

Memorable Ads That Captured Hearts

Let's explore some memorable IPL ads that have left a lasting impression on viewers.

1. Dream11's '3 Idiots Reunion' Campaign (2023)

In 2023, Dream11 brought together the famous trio from the movie '3 Idiots'—Aamir Khan, R. Madhavan, and Sharman Joshi. In the ad, they humorously announced their switch to cricket, poking fun at cricketers appearing in ads. This clever mix of Bollywood and cricket made the ad a big hit.

2. CRED's 'Play it Different' Campaign (2022)

In 2022, CRED surprised everyone with ads featuring popular celebrities from the 90s, bringing a wave of nostalgia. The unexpected appearances and humorous scripts made these ads stand out, showing that thinking outside the box can capture attention.

3. Zepto's 'Musical Maestros' Campaign (2022)

Zepto, a quick delivery service, featured famous singers Usha Uthup, Shankar Mahadevan, and Kailash Kher in their 2022 ads. The singers played everyday characters, highlighting Zepto's promise of delivering groceries in just 10 minutes. The blend of celebrity presence and the brand's unique selling point made the ad memorable.

4. Amazon's 'Chonkpur Cheetahs' Campaign (2017-2018)

Between 2017 and 2018, Amazon showcased a fictional small-town cricket team called the 'Chonkpur Cheetahs.' The ads humorously depicted how the team used Amazon to get quality cricket gear, emphasising the convenience of online shopping even in remote areas. This relatable story struck a chord with many viewers.

5. Swiggy's 'No Order Too Small' Campaign (2018)

In 2018, Swiggy introduced the 'Swiggy Uncle' character, who would order even the smallest items, like a single gulab jamun. These short, funny ads highlighted that no order was too small for Swiggy to deliver, emphasising their commitment to customer satisfaction.

Why It's Smart to Start IPL Ads Early

Getting your brand's ads ready for the IPL season as soon as possible is a good idea. Here's why:

1. The Best Spots

Top Choices: If you start early, you can pick the best times and places for your ads. This helps more people see and remember your brand.
Prime Spots: The best times for ads fill up quickly. Acting fast means you won’t miss out.

2. Strong Connections

Great Deals: You can make special deals with teams or players, making your brand stand out.
Good Relationships: Starting early helps you build good relationships with the teams and people involved in IPL.

3. Better Planning

More Time: Planning early gives you more time to think about your ad ideas and make them perfect.
Creative Ideas: You can come up with more fun and creative ideas when you are not in a rush.

4. Be Flexible

Adapt Quickly: If something changes or a new trend starts, you can change your plans easily.
Current Events: You can plan to use special moments during the matches to make your ads more exciting.

5. Beat the Competition

Be First: If you start early, you can be the first brand people see.
Brand Awareness: People will notice and remember your brand if your ads are out there early.

6. Better Budgeting

Good Prices: You might get better prices for ads if you book them early.
Smart Spending: You can plan your money wisely and get the best value.

7. Learn and Improve

Feedback: You can learn from the early reactions to your ads and make them better.
Engage Viewers: Early engagement helps you understand what people like and change your ads accordingly.

Starting early helps brands get the best spots, make strong connections, and plan well. This leads to better results during the IPL and makes sure people remember your brand.

IPL 2024 Team Sponsors: Boosting Brands and Visibility

In addition to advertisements, brands can significantly enhance their visibility by sponsoring teams in the Indian Premier League (IPL). This approach is not only about showcasing ads but also about creating a stronger connection and presence through association with popular cricket teams.

1. Chennai Super Kings

The Chennai Super Kings are supported by brands such as TVS Eurogrip, Etihad Airways, and India Cements. By having their names associated with a successful team, these brands can reach cricket lovers far and wide. It's like a big advertisement for them every time CSK plays.

2. Mumbai Indians

For Mumbai Indians, many brands like Skechers, Cadbury Dairy Milk, and Kingfisher sponsor them. These brands get to be seen by cricket fans everywhere, which helps them sell more of their products. Their logos on the player jerseys and caps make sure everyone notices them during the matches.

3. Royal Challengers Bangalore

The team Royal Challengers Bangalore has sponsors like Qatar Airways, PUMA, and Hindware. By being seen with the team, these brands attract attention and interest. Seeing these brands with the team makes fans think of them as reliable and cool.

4. Kolkata Knight Riders

Brands like Dream11, BKT, and JOY Personal Care support Kolkata Knight Riders. Seeing their logos during games reminds fans of their products and services. This makes fans more likely to choose their brands when shopping.

5. Punjab Kings

For Punjab Kings, brands like Dream11, KENT, and Lotus Herbals provide sponsorship. This investment helps them stay visible to cricket lovers everywhere, driving consumer interest and, ultimately, sales and profits.

6. Gujarat Titans

Gujarat Titans have partnerships with brands like Dream11, BKT, and Acko. These associations help brands reach youth and cricket enthusiasts, creating a strong brand image and increasing their sales through fan engagement.

7. Delhi Capitals

For Delhi Capitals, brands like Green Panel, DP World, and Jio are key sponsors. These partnerships help brands stay on top of mind for fans, improving brand recall and loyalty as fans support the brands that support their teams.

8. Rajasthan Royals

The Rajasthan Royals are sponsored by Luminous, Red Bull, and NEOM. These partnerships help brands increase their exposure not just through logos but also through engaging content that connects with fans emotionally.

9. Sunrisers Hyderabad

Brands like Dream11, Philips India, and Arun Ice Creams sponsor Sunrisers Hyderabad. Such sponsorships allow these brands to capture the attention of millions of cricket fans and boost their market reach significantly.

10. Lucknow Super Giants

My11Circle, SBI Life, and Green Ply support Lucknow Super Giants. This sponsorship helps brands gain awareness and encourages fans to engage with them, leading to greater consumer trust and loyalty.

Conclusion

Advertising during the IPL is one of the smartest ways for brands to get noticed by a massive audience. With millions of viewers and a diverse fan base, IPL offers brands a chance to make a big impact. Whether you want to increase your visibility, connect with new customers, or boost sales, the IPL provides a powerful platform.

If you’re looking to take things even further with celebrity endorsements, we can help you connect with the perfect IPL star like M.S. Dhoni and more who aligns with your brand’s vibe and values. Get in touch with us, and we’ll ensure you find the right celebrity to take your brand to the next level during this high-energy event. Let’s work together to make your brand shine!