Astrotalk's X Tring With Ronit Roy

Grow Your Business With Celebrity Promotions

Astrotalk has emerged as one of the top digital spiritual platforms in India. It connects individuals with experienced astrologers who offer services such as horoscope readings, birth chart analysis and live prayers among others.

The Noida-based startup was founded by Puneet Gupta and Anmol Jain. It has more than 15,000 active astrologers and has been used by more than 4 crore users to date. Astrotalk recently raised $20 million in Series A funding from New York based Left Lane Capital.

One issue that the astrology industry faces is widespread skepticism. Many people claim that astrology is nothing but snake oil and a waste of time and money. It can be a challenge to convince the public about it in an innovative manner.

Tring, India’s largest celebrity management agency works with over 12,000 celebrities. We offer businesses celebrity video ads, product shoots, event appearances and more. Astrotalk wanted to promote their services with the help of a star.

We knew exactly how to help the brand with their goal. We brought in Ronit Roy, one of the most prominent stars of the Indian film and television industry.

• Shoot Duration: 2 Hours
• Celebrity Onboarding Time: 7 Days
• Production House: Tring Studios
• Celebrity: Ronit Roy
• Product: Astrology
• Brand: Astrotalk

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The production for this video advertisement was managed completely by Tring. The shoot was executed smoothly by us, with a pre-shoot setup of just ten minutes. Since the intent and expectations of each advertisement is clarified beforehand with the brands, we are able to logistically manage our shoots with little hassle. In fact, the shoot itself took less than two hours, due to our experience and diligence.

In this advertisement, Ronit Roy shares his story as a newcomer in Mumbai and his time working in a hotel. He talked about his encounter with an astrologer who read his palm and predicted that he would become a celebrated actor. He didn’t think much of it at that time but looking back, realized that the astrologer was indeed correct. Roy emphasized the reliability of astrologers and urged viewers to download the Astrotalk app and revealed that the first session would be free.

The advertisement was effective not just due to the celebrity power of Ronit Roy, but also his sharing of a personal story. This helped create a more intimate connect with the audience, helping to establish trust in the services offered by Astrotalk.

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Grow Your Business With Celebrity Promotions