Tring x Fabcurate Ft. Ishita Raj - A Brand Case Study

Tring and Fabcurate partnered with Ishita Raj to boost Fabcurate’s visibility through engaging Instagram Reels and images. The campaign blends tradition with modern fashion, showcasing Fabcurate’s fabrics in creative ways. Tring Studios handled production, ensuring a professional and vibrant shoot.

Fabcurate is a fashion clothing line that focuses on making high-quality fabrics accessible to everyone. The brand understands the challenges customers face when sourcing fabrics that suit their personal style. With a wide range of options like cotton, silk, and more, Fabcurate aims to provide freedom in fashion by helping people find fabrics that let them create unique designs with ease.  

For their campaign, actress Ishita Raj was the perfect fit. Known for her charm and modern appeal, Ishita connects strongly with today’s young audience who value both style and individuality. Her presence brought the brand’s message to life, showing how Fabcurate empowers people to create fashion that matches their personality. Her relatable image made the campaign feel authentic and engaging.

Tring played a vital role in making this collaboration seamless. From connecting Fabcurate with Ishita Raj to ensuring smooth execution during the shoot, Tring helped turn the brand’s vision into reality. The campaign was executed with clarity and precision, resulting in an impactful promotion that highlighted Fabcurate’s promise of freedom in fashion while resonating with its target audience.

Requirements

Fabcurate is a brand that caters to a wide range of audiences who value quality fabrics and unique fashion choices. Their core audience is women who enjoy customizing their outfits and expressing personal style through fabrics, sarees, blouses, and other apparel. At the same time, Fabcurate also serves men and kids with curated sections, making it a brand for the whole family. Their audience appreciates versatility, variety, and the freedom to create.

With this campaign, Fabcurate wanted to reinforce its message of “fashion as freedom.” The aim was to highlight how their wide collection–be it fabrics, ready-to-wear pieces, or accessories–makes it easy for everyone to find what matches their taste. The brand wanted to show itself as a reliable fashion partner that helps people create their own identity through clothing. To deliver this, Fabcurate needed a celebrity who could represent modern style while staying relatable and approachable.

Ishita Raj was the ideal choice to carry this message. Her charm, youthful appeal, and fashionable personality made her a strong match for Fabcurate’s vision. She brought the campaign to life in a way that resonated with women and younger audiences who look to fashion as a way of self-expression.

Why Ishita Raj Was the Top Choice For Fabcurate?

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Ishita Raj was the perfect choice for Fabcurate because she embodies the qualities the brand stands for–style, confidence, and individuality. Fabcurate is all about giving people the freedom to create their own fashion, and Ishita’s image fits that vision effortlessly. Known for her youthful charm and strong screen presence, she connects well with modern women who love experimenting with fabrics and looks.

Her appeal goes beyond just glamour; she is relatable and approachable, which makes her a great representative for a brand that wants to reach everyday fashion lovers as well as trendsetters. Ishita’s personality aligns with Fabcurate’s aim of making fashion accessible and versatile, whether it’s through fabrics, sarees, or ready-to-wear pieces. 

By featuring her in their campaign, Fabcurate added credibility and excitement to their message. Ishita Raj helped the brand reach its audience with authenticity, making her an ideal choice for the promotion.    

The Campaign

In the campaign video, actress Ishita Raj brings Fabcurate’s essence to life. She effortlessly showcases elegant sarees, fashionable jackets, and vibrant fabrics, highlighting how the brand makes personal style accessible. Her expressions, posture, and wardrobe transitions reflect the brand’s promise of high quality and effortless fashion.

The ad campaign invites viewers to explore Fabcurate’s wide-ranging collections–from luxurious sarees and blouses to versatile jackets–for women, men, and kids. It emphasizes how Fabcurate removes the hassle of sourcing the perfect fabric or design. Instead, with just a click, customers can find premium materials that suit their fashion needs.

Ultimately, the video encourages viewers to visit Fabcurate’s platform, browse unique designs, and trust the brand to help them craft styles that feel personal and unrestricted.

Tring played a critical role in making this vision real. We successfully orchestrated the collaboration with Ishita Raj, managed the shoot with precision, and delivered a campaign that felt authentic and polished. The result is a promotion that seamlessly blends elegance and relatability, strengthening Fabcurate’s appeal as a go-to destination for stylish fabric and fashion solutions.

How Tring Studios Helped In Creating This Campaign?

Tring played a pivotal role in ensuring the Fabcurate–Ishita Raj campaign felt authentic, stylish, and effortless. They began by engaging the right celebrity–someone who embodied natural elegance and creative spirit–and secured Ishita Raj as the face of the campaign, a choice that aligned perfectly with the brand’s image.

On the shoot day, the setting was designed to feel inviting and real. Ishita moved gracefully through various fabric displays like drapes, jackets, and sarees, exuding confidence and charm that mirrored Fabcurate’s promise of choice and quality. Tring guided every detail, from framing her in soft lighting to capturing warm, candid expressions that emphasize ease and personalisation.

In editing, the visuals were arranged to flow smoothly–each transition enhanced the mood, spotlighting Ishita’s natural poise alongside the fabric textures and colors. The result is a video that doesn’t look staged but instead unfolds like a memorable fashion moment. 

By blending celebrity charisma with thoughtful editing and styling, Tring helped the campaign tell a story that resonated with the audience–one of freedom, self-expression, and trusted fashion.

Shoot Specifics

How Tring Will Benefit Your Business?

Our services include providing celebrity endorsements, brand ambassadors, shooting video advertisements with celebrities, arranging celebrities for event appearances and product launches, and more. We have a wide range of celebrities you can work with.

That's not all! Our in-house production team ensures that every aspect of your project, from filming to editing, is handled with the utmost professionalism and creativity. Providing all sorts of requirements like professional studio shoots, home shot recorded video, green screen shoots and more.

Fill out the form and let us know your vision. Together, we’ll create an unforgettable campaign that drives real results.