Tring x FLO Mattress With Angela Krizlinski & Pankhuri Awasthy

Tring collaborates with FLO Mattress to promote sleep comfort through innovative technology. Targeting young professionals and families, influencers Angela Krislinzki and Pankhuri Awasthy showcase the mattresses' benefits. The campaign highlights comfort, lifestyle integration, and special discounts, enhancing brand engagement.

The partnership between Tring and FLO Mattress marks an exciting collaboration aimed at redefining sleep comfort and lifestyle. Tring, known for its innovative engagement strategies, has teamed up with FLO Mattress, a brand celebrated for its cutting-edge mattress technology. Together, they seek to create a compelling narrative that resonates with consumers looking for both quality and style in their bedding choices.

At the heart of this campaign is a commitment to promoting comfort through innovative mattress technology. The collaboration emphasizes the importance of a good night's sleep, showcasing how FLO Mattress products are designed to enhance sleep quality with features like temperature regulation and ergonomic support. By merging lifestyle elements with product benefits, the campaign aims to educate consumers on the transformative power of investing in the right mattress, ultimately leading to improved well-being and restful nights.

 

 

 

 

 

View this post on Instagram

 

 

 

 

 

 

 

 

 

 

 

A post shared by Angela Krislinzki (@angelakrislinzki)

 

 

 

 

 

View this post on Instagram

 

 

 

 

 

 

 

 

 

 

 

A post shared by Pankhuri Awasthy Rode (@pankhuri313)

Requirements

The primary target audience for the FLO Mattress includes young professionals, newlyweds, and families who value comfort and quality in their home environments. FLO Mattress wanted to integrate comfort and lifestyle elements by showcasing how FLO Mattresses fit seamlessly into everyday life.  They wanted visual storytelling that emphasizes cosy, inviting bedroom settings where the mattress serves as the centrepiece of relaxation and rejuvenation. Their messaging highlights not only the technical aspects of the mattresses, such as support and durability but also the emotional benefits of restful sleep, such as improved mood and productivity.

Why Angela Krislinzki And Pankhuri Awasthy Were The Best Choices For FLO Mattress?

Known for her presence in films and glamorous appeal, Angela resonates with young, urban audiences who seek a mix of style and comfort in their lifestyle choices. Her persona aligns with FLO's premium yet approachable brand image. As a popular television actress, Pankhuri connects with families and a broader audience who prioritize practicality and comfort. Her image complements the brand’s emphasis on creating products that cater to everyday needs.

Both Angela and Pankhuri maintain active social media profiles with substantial followings. This enables FLO Mattress to leverage its reach for digital campaigns, creating direct engagement with consumers. Angela's modern and chic persona can highlight the luxury aspects of FLO mattresses, while Pankhuri's down-to-earth appeal makes her ideal for emphasizing the comfort and trustworthiness of the product. By choosing two influencers with distinct images, FLO Mattress can appeal to varied demographics—Angela captures the attention of a younger, trend-conscious crowd, while Pankhuri appeals to family-oriented buyers.

Campaign

Pankhuri Awasthy

The campaign highlights how a good mattress can alleviate stress and improve sleep quality. Pankhuri shares her experience with the Flow Mattress, a product praised for its responsive foam, 3D airflow cooling technology, and charcoal-infused covers. The mattress evenly distributes weight, ensuring a peaceful night’s sleep even with disturbances. Pankhuri encourages viewers to try the mattress through a 100-night free trial and offers a special discount via direct message. The Flow Mattress is positioned as a life-changing solution to better sleep and reduced stress.

Angela Krislinzki

Angela Krislinzki highlights the connection between a good night's sleep and glowing skin, attributing her skin's radiant look to the comfort provided by the Flow Antigravity mattress. She emphasizes the mattress's unique design, offering the perfect balance of softness and firmness, with the option to flip it for a firmer feel. With a 10-year warranty and affordable EMI instalment options, the Flow mattress offers great value. Viewers can also save more by using the coupon code 'Angela' for an additional discount on their purchases.

How Tring Studios Helped In This Campaign?

Pankhuri Awasthy

The video uses warm, inviting lighting to create a cosy atmosphere. The setting typically features a beautifully styled bedroom that highlights the FLO Mattress as the focal point, promoting an image of comfort and relaxation. The video incorporates smooth, dynamic camera movements, such as gentle pans and tracking shots, which guide viewers through the space. This helps create a sense of immersion, allowing the audience to feel as if they are experiencing the comfort of the mattress firsthand. Close-up shots of the mattress materials—such as the responsive foam, 3D airflow cooling technology, and charcoal-infused covers—are used to emphasize the product’s features.

These visuals help convey the quality and innovation behind the FLO Mattress. The editing features quick cuts that maintain a lively pace, keeping the energy high and engaging viewers throughout the video. This fast-paced style mirrors Pankhuri’s dynamic personality and complements the upbeat tone of the campaign.

Angela Krislinzki

The video utilizes bright, natural lighting to create an uplifting atmosphere. Soft light filters through the windows, enhancing the warmth of the bedroom setting and emphasizing Angela's radiant skin, which ties back to her message about the connection between sleep quality and skincare. The backdrop is a beautifully designed bedroom, featuring the Flow Antigravity mattress as the centerpiece. The décor is modern yet cosy, with plush bedding and decorative elements that evoke a sense of comfort and relaxation. 

Close-up shots of Angela are interspersed throughout the video, capturing her expressions and enthusiasm as she discusses the mattress. There are also detailed shots of the mattress itself, showcasing its unique design and features—like its reversible option for different firmness levels. Near the conclusion, a strong call to action is presented, with Angela directly addressing the viewers. She encourages them to use the coupon code “Angela” for an additional discount, making this part visually distinct. This section may feature bold graphics and a clear display of the code to ensure it stands out.

Shoot Specifics

How Tring Will Benefit Your Business?

Our services include providing celebrity ambassadors, shooting video advertisements with celebrities, arranging celebrities for events and launches, and more. We have a wide range of celebrities you can work with.

That's not all! Our in-house production team ensures that every aspect of your project, from filming to editing, is handled with the utmost professionalism and creativity. Providing all sorts of requirements like professional studio shoots, home shot recorded video, green screen shoots, product shoots, drone shots and more.

Click the button below and let us know your vision. Together, we’ll create unforgettable experiences that drive results.