How does Celebrity Brand Promotion help businesses?
Shalin Marry Koshy
8 MIN Read | 14-01-1022
‘Be Independent! Become your own Boss!’
Don’t you agree? Lately, people have started believing in this phrase even more. This phrase says about how one can start something on their own. Be it their own business, company, or start-up. Over the years we have seen many companies come to life and seen some die as well. The pandemic as well has brought many successful start-ups into existence.
Ever wondered why some start-ups get so successful? What is the secret that they have which makes them stand out from the others? There are many essential qualities like Patience, Commitment, Willingness, Leadership, etc that makes or breaks a start-up. One of the very important tools for any business is Market Reach.
What is a Market Reach?
Market Reach refers to the quantity of prospective customers a company can contact via any promotional strategy or campaign. For example, if you're advertising your firm on television, your marketing reach is the amount of people who will view the commercial. Market Reach will ensure that the viewers are the target audience for the company and thus being a potential customer for them.
Now you must be wondering about how Market Reach helps a company? Well, With Market Reach you can make better judgments about where you spend your money provided you know how many potential customers you might reach. This definitely reduces the danger of overspending on inefficient marketing and assists in the creation of campaigns that increase profitability. In short, Marketing Reach helps you in pre-execution by giving you an insight on the audience, number of audience, and in taking estimated budget decisions.
What are the different ways to attain Market Reach?
There are many ways to attain Market Reach. Some of them need great skills, some are difficult to achieve while others are comparatively simpler. Here are top 5 ways of attaining market reach with the help of different tools & resources.
1. Expand your network and collaborations.
When you expand your network and form partnerships with companies that provide complementary products or services, you're putting yourself in a position to reach a new audience and perhaps grow your client base. One can also collaborate with personalities for celebrity brand promotions or celebrity product promotions. Celebrity Brand Partnership is a proven technique. Expanding your network needs great skills and can be difficult to attain.
2. Celebrity Brand Promotions / Celebrity Product Promotion
Celebrity Brand Promotions / Celebrity Product Promotion is a technique of social media marketing that focuses on Celebrity brand promotions and celebrity product promotions through celebrities with a large social following who are supposedly experts in their field. Celebrity Brand Promotions work because social influencers or celebrities have a high level of trust with their followers, and their suggestions act as a sort of social confirmation about the brand's authenticity to your brand's potential customers. Celebrity Brand Promotions are one of the most reliable ways of boosting up your business. Most brands are always up for celebrity brand partnerships.
3. Make use of social media
Many companies utilise social media sites like Instagram, Facebook, etc to create new leads and communicate with their customers. One of the key advantages of social media sites is, they help in reaching audiences especially through the display of their brand products. The use of the modern day features of social media platforms like short videos, stories, reels etc help in grabbing attention of potential customers. This is one of the major reasons why companies have their account on such social media platforms; to increase the brand awareness and also to showcase their products. Some businesses even opt for celebrity brand promotions which are done through the social media accounts of these celebrities. One can easily increase their reach through celebrity brand partnerships.
4. Become an expert at referral marketing
According to consumer trust research, 84 percent of customers either partially or entirely believe brand products and service recommendations from friends, colleagues, and family. Word-of-mouth advertising and referral marketing are strongly interconnected. Existing customers and brand advocates promote your brand products through referral marketing.
Referral marketing can also be done through celebrity brand partnerships. Ever seen Youtubers provide referral codes to get additional discounts on sites? That exact thing is called referral marketing. It is also one of the ways of Celebrity Brand Promotions. Referral Marketing is a win-win situation for everybody. The viewers get additional discounts with the given referral code, the celebrity/influencer gets benefits too and the brand gets new customers.
5. Provide free trial periods
Offering free trials for a limited time or in a limited quantity is an effective marketing strategy for converting leads. When you are sure of the quality of your brand products/service and are promoting new products, free trials are a great way to go. The best example for Free trial marketing is the app named Smytten. Smytten App offers its customers with 6 free trial options of any products that are available sitewide. The customers get mini free trial packaged products delivered to them. This is a great way to gain potential customers. Providing free trials helps in getting data of potential customers.
One of the ways to get your brand promoted by the celebrities are by the way of Celebrity brand Promotions, as mentioned above. Tring For Business is one such platform. It offers many different options
What are the Key Features of Tring?
Fastest Turnaround Time
Tring has the Fastest Turnaround time in the celebrity brand promotions. Tring delivers the celebrity brand promotion videos to their client in a matter of a week. This aspect of this Celebrity Product Promotion Platform makes it stand out from the others. The clients are thoroughly guided by the experts of the team throughout the process. Tring takes care of the whole process from scripting to shooting, editing the videos, adding the logos and much more in the matter of just 7 - 10 days.
Lowest Cost
Tring offers its customers with maximum benefits at a very budget-friendly cost, which means, premium celebrity brand promotion Videos at an affordable range. It believes in helping the brands grow whether they are big or small. Tring’s Celebrity Product Promotions / Celebrity Brand Promotion services start for less than ₹ 10,000.
Wide range of Celebrities
Tring is the Largest Celebrity Engagement Platform in India. It has over 9000+ celebrities that one can choose from. There are celebrities ranging from Movie stars to TV stars, from Sports Personalities to Instagram Influencers and much more. One can choose from famous celebrities like Dia Mirza, Sharman Joshi, Daisy Shah, as well as from Instagram Influencers who excel in different niches like Health, Fitness, Fashion, Lifestyle and much more. Which means, you get a great reach as well as the right target audience for your brand.
What are the different services offered by Tring?
Celebrity Brand Promotion Video
You can get a video recorded by your choice of celebrity/influencer exclusively giving information and genuine testimonials about your brand. This video can then be circulated by you amongst your community. You can also get the same video posted on the celebrity’s social media account in the form of a story or post. Thus increasing the reach of your brand vastly.
Gigs
As the word suggests, you can now book a live performance by celebrities be it singers or comedians. These gigs can be organised for a smaller group or even a larger one. With Tring you can organise your very own gigs for parties with singer Salim Merchant, Rajdeep Chatterjee, Comedians, Kiku Sharda, Cyrus Broacha, Ali Asgar and many more. So, the next time you have a function in your society, a casual day in your office or a party with your loved ones, you know what to do!
Experience
Tring wants it’s customers to get the best out of all. With the experience service of Tring you can book sessions based on what you want to do! For example, If you wish to experience a magical show by MTV's famous Jerry Magician or meditation sessions with yoga educators like Swami Amit De. As simple as that! It is a great way to celebrate different days like International Yoga Day, International Dance Day, etc in your office with celebrities.
E-Invites
As you know, in this modern era, everything is just a click away and so are the Invitations. E-Invites are one of the most convenient ways to send an invitation to anybody anywhere. These are also good for the environment as it is paperless. Tring offers you with recorded videos from celebrities inviting your loved ones to your event/ party. You can even send E-invites to your company employees wishing them on festivals and occasions. So, the next time you have an office party, you know how to invite your employees, right?
Corporate Events
Well, let’s just agree that corporate events can be boring at times. If you are a boss or a company’s founder who wants their employees to be happy and energetic while also boosting morale, Tring’s Corporate Events service is what you need. With this you can invite a celebrity at one of your company’s events, be it a Diwali Party or your 25th Year Silver Jubilee Celebrations.
Celebrity product promotions through Images
A brand can now get their products featured by celebrities in the form of images. Celebrity product promotions by celebrities is one of the simplest ways of celebrity brand promotions. These images can then be used by the brand on their social media accounts or even to run Ads on the social media platforms. Many brands do celebrity brand partnerships to engage and get the attention of their target audience.
Why do Brands Trust Tring?
Now that you know of the different services that Tring provides you with to grow your business. Here’s why brand’s trust Tring. Huge Reach, 24x7 Customer service, Budget-friendly cost and Wide range of Celebrities.
Reach
Tring has a huge reach of over 750 million people. With the widest range of celebrities in India, Tring’s reach is in millions. Celebrities on Tring have about 500K followers on an average. As far as Market reach for a business is concerned, Tring offers a variety of celebrities with different niches. The clients get their target audience based on the reach of the celebrity and the niche they choose. The filters option on Tring helps in choosing the right celebrity of your choice based on your niche.
24x7 customer service
‘Customers are the Gods of the businesses’
Tring is a firm believer in the sentence mentioned above. Tring’s customer service team is available to help it’s clients at all times. Tring always resolves it’s customers' doubts on a timely basis. It's customer assistance is available 24x7 all around the year. It instantly handles the concerns or doubts that its clients have and gives them proper solutions. It is available to help it’s customers through Mails, calls as well as Whatsapp Messages.
Brands Trusting Tring
This Celebrity Brand Promotion Platform is trusted by numerous brands. Tring for business has worked with over 500 different brands throughout it’s journey so far. Some of the Industry famous brands are Healthifyme, Flipkart, Daniel Wellington, ALT Balaji, Make my Trip, Unacademy and many more. Tring believes in supporting all kinds of brands, big or small, established or unestablished.
Brands Trusting Tring
How to Grow your Business & Sales 5x
How to book a celebrity video for your brand?
Check out our video on How to book a Tring celebrity for your brand?
To book a celebrity video, all you have to do is
- Go to www.tring.co.in/tring-for-business
- Select filters based on your preferences (Budget, Product, Business Genre, Gender, Social Presence, Reach, Age, Region)
- Select the celebrity based on the results
- Book your Video!
Yes! It’s as simple as that. And then what? Within 7 - 10 days you will receive your personalised celebrity video for your brand.
Hope this helped you in knowing how celebrity brand promotions help businesses and has shown you the way to boost up your business and sales through Celebrity brand promotion!
Want to book a Celebrity Brand Promotion Video for your brand too?
Get in touch with us and we will share the best celebrities to help promote your brand.
Contact Brand ExpertFrequently Asked Questions
Tring India,
15th floor,
1501 B,
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PL Lokhande Marg Chembur,
Mumbai,
Maharashtra 400043. Contact number: +918828315721 Email: operations@tring.co.in
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