Noise Building Credibility with Taapsee Pannu and Virat Kohli

Discover how Noise elevated its market presence through impactful collaborations with Taapsee Pannu and Virat Kohli. See how their dynamic personalities, strong credibility, and cultural relevance helped the brand connect with both fitness-driven and everyday consumers. Understand how these strategic partnerships boosted trust and visibility.

Noise’s collaboration with Taapsee Pannu and Virat Kohli came at a time when India’s wearable tech market was shifting rapidly from early adopters to mainstream consumers. People were no longer buying smartwatches or earbuds just for features. They wanted reliability, personality, and a sense of lifestyle identity. Noise saw the opportunity clearly.

Instead of positioning itself as a high-tech, elite brand, Noise leaned into being relatable, purpose-driven, and energetic. Taapsee and Virat fit this new direction perfectly. Their public personas reflect consistency, discipline, authenticity, and a modern Indian mindset. By bringing them together, Noise didn’t just borrow celebrity appeal. It built cultural credibility in a cluttered electronics market where trust matters as much as specs.

Why Taapsee Pannu and Virat Kohli were the Perfect Choice for Noise

1. Their Lifestyles Align With Noise’s “Everyday Performance” Philosophy

Virat represents athletic discipline and peak performance, which naturally aligns with Noise’s fitness-centric smartwatch features like heart-rate tracking, activity modes, and workout precision. His public life already reflects the brand values of consistency and self-improvement.

Taapsee, on the other hand, embodies determination, self-made success, and everyday hustle. Her reputation for balancing films, training, and personal passions resonates with Noise’s positioning as a device that fits into real, active lifestyles rather than aspirational tech fantasies.

2. Relevance to Noise’s Target Audience

Noise’s primary audience ranges from college students to young professionals who value purpose-driven purchases. Virat connects strongly with fitness-focused youth, while Taapsee appeals to independent, modern consumers who appreciate function over flash.

This dual appeal helped Noise bridge two massive segments:

• Wellness-driven young men looking for performance wearables
• Urban, career-focused women seeking reliable tech that matches their active routines

The two ambassadors amplified Noise’s reach without diluting its core identity.

3. Strong Credibility for a Homegrown Indian Tech Brand

Noise has consistently positioned itself as a proudly Indian brand competing with global giants. Virat and Taapsee reinforced that message with their own positioning as self-built icons who represent modern Indian ambition. Their association helped Noise feel trustworthy not only in terms of design and features but also in brand intent: a homegrown label genuinely committed to making good technology accessible.

4. Emotional Alignment with Noise’s Bold, Driven Storytelling

Noise’s communications mix motivation, simplicity, and confidence. Virat’s leadership persona and Taapsee’s fearless approach to roles and life gave the brand the emotional tone it wanted: ambitious yet relatable, stylish yet grounded.

Iconic Noise Campaigns with Taapsee Pannu and Virat Kohli

1. “Made of Noise” Dual-Ambassador Campaign with Virat & Taapsee (2024)

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In 2024, to mark its milestone as a leading smart-wearable brand, Noise launched the campaign “Made of Noise” featuring both Virat Kohli and Taapsee Pannu as brand ambassadors. The narrative wasn’t just about specs or features; it was about resilience, internal drive, and converting life’s external pressures into motivation. 

Through this film, Noise aimed to redefine its identity: a tech brand that believes in inner strength and perseverance, rather than just chasing features or specs. For users, it conveyed that a Noise device is more than a gadget; it’s a tool to navigate ambition, stress, and everyday hustle.

2. “Watch Her Shine” Taapsee Pannu’s Women-Centric Smartwatch Campaign (2024)

Also in 2024, Noise rolled out “Watch Her Shine”, targeted especially at women. Taapsee Pannu was featured to highlight smartwatches as functional yet fashionable accessories. The campaign accompanied the launch of a curated collection called “Shine by Noise,” designed with women’s preferences in mind: varied straps, designs, and lifestyle features.

Rather than simply selling a “tech product,” the campaign positioned the smartwatch as a companion for modern, busy women, someone balancing work, fitness, social life, and self-care. The messaging emphasized confidence, independence, and personal style, making Noise feel more inclusive and lifestyle-oriented.

3. #SunoDilKaShor: Virat Kohli’s Lifestyle-First Smartwatch Film (2023)

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In April 2023, Noise released a digital film starring Virat Kohli under the banner #SunoDilKaShor (“Listen to the noise of your heart”). In the ad, Virat enjoys a guilty-pleasure meal, confident that his Noise smartwatch will help him stay on track with his fitness and lifestyle goals. The watch reminds him to hydrate, wake up, and track activity, blending lifestyle realism with performance tracking.

This campaign was significant because it moved away from the “tech gadget” cliché. Instead, Noise presented its smartwatch as a reliable companion for real-life decisions about health, balance, and indulgence, enabling the brand to connect emotionally with users rather than just rationally through specs.

How Celebrity Collaborations Help Electronic Brands

In electronics, especially affordable wearables, consumers worry about durability, accuracy, and long-term value. Partnering with celebrities who are known for discipline, authenticity, and performance helps eliminate that hesitation.

Noise used Taapsee and Virat not merely for visibility but to communicate reliability and purpose. Their lifestyles naturally validated the features: fitness tracking felt believable with Virat, while productivity and everyday utility felt real with Taapsee.

Their presence also created cohesion across Noise’s social media, TVCs, digital engagement, launch events, and even packaging visuals. In a fast-moving electronics category where products refresh every few months, consistent ambassadors help build stable brand recall and trust.

Get a Famous Celebrity to Promote Your Electronic Brand

Noise’s success with Taapsee Pannu and Virat Kohli shows how the right celebrity pairing can shape your brand narrative, increase consumer trust, and strengthen positioning in a competitive market. Their campaigns didn’t just highlight specs. They made the brand feel dependable, energetic, and genuinely designed for daily life.

If you want a similar impact for your electronic brand, platforms like Tring make it simple to connect with top celebrities, rising stars, and influential creators who can authentically represent your brand’s personality and values. Choosing a face that naturally fits your product vision helps you create campaigns that feel relatable, trustworthy, and truly effective across digital, retail, and on-ground channels.