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Why Vivo Chose Celebrity Endorsements for Growth?

Vivo entered the Indian smartphone market in late 2014, launching its first models and establishing vivo Mobile India Pvt. Ltd. to build the brand locally. Globally, Vivo is a Chinese electronics company owned by BBK Electronics, the same group behind Oppo and OnePlus. Vivo has grown fast in India, and a big part of its rise is linked to smart use of celebrity endorsements. In this article, we’ll look at why Vivo depends on famous faces, how these partnerships shaped its brand image, why they work so well in India, and what other marketers can learn from this approach.

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