Kissan's Marketing Journey Staying Authentic and Modern
Kissan is one of the oldest and most trusted food brands in India. Over the years, it has built its image around freshness, honesty, and family values. From jams to ketchup, the brand has always stressed the idea of using real fruits and vegetables. Its advertising, branding, and campaigns are not just about products but about building trust and emotions with Indian families.
This page explains how Kissan shaped its identity, the advertising strategies it followed, the role of celebrities, and how it continues to stay relevant in a fast-changing market.
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