How Celebrity Collaborations Helped Joyalukkas' Brand Growth in India
Founded in 1987 in Kerala, Joyalukkas has transformed from a single-store operation into a global jewellery brand with over 100 showrooms across India and the Middle East. Known for its commitment to quality, trust, and customer satisfaction, the brand has become synonymous with exquisite craftsmanship and diverse collections.
In a competitive market, Joyalukkas recognized the importance of connecting with consumers on a personal level. To achieve this, the brand strategically partnered with celebrities and influencers, using their popularity to increase brand visibility and appeal.
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