How Palmonas is Redefining Everyday Jewellery Through Celebrity and Influencer Marketing
In a world where fashion meets affordability, Palmonas has found its sweet spot. Founded in 2022 by Pallavi Mohadikar and Amol Patwari, Palmonas is a homegrown Indian brand that's making waves in the jewellery industry. As they are strategically positioned in the "demi-fine" jewellery category, they fill a niche between imitation jewellery and fine jewellery, producing classic items at a great price point that still provide quality, aesthetics, and durability.
However, Palmonas is not just about pretty pieces. It is about people, stories, and smart celebrity endorsement and influencer marketing. By securing a popular and trusted person like Shraddha Kapoor as a co-founder instead of just a brand ambassador, and embracing the rise of influencer culture. Let's look into how Palmonas created an empire and how influencer and celebrity marketing helped facilitate this growth.
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