Virat Kohli & Anushka Sharma for Manyavar: Power Couple Branding

Discover how Virat Kohli and Anushka Sharma became the perfect power couple for Manyavar, shaping wedding-themed campaigns with their natural chemistry. This piece explores their heartfelt promises, modern relationship values, and the impact they created for the brand.

Virat Kohli and Anushka Sharma are one of India’s most admired celebrity couples. Their partnership with Manyavar, the leading ethnic wear brand, stands out for its emotional appeal, real-life chemistry, and family-oriented messaging.

Manyavar’s ads starring the couple are not just fashion promos. They tell stories about relationships, marriage, love, and tradition — all through the lens of modern Indian weddings. From playful promises before marriage to gentle humour after, these campaigns helped Manyavar connect with young couples and families in a clear and powerful way.

This post explores how the partnership began, why it worked so well, the key campaigns featuring the couple, and how this power couple helped Manyavar make a strong brand impact.

How the Manyavar and Virat–Anushka Partnership Began

Manyavar wanted to bring freshness to its wedding and ethnic wear campaigns. Instead of focusing only on clothes, the brand wanted to introduce storytelling that felt real, emotional, and relatable.

Virat Kohli and Anushka Sharma were ideal for this shift. Both stars had strong fan followings, were well-liked across age groups, and were known not just for their success but for the warmth they showed together. The pairing offered a chance to present relationships, promises, and celebrations in a way that felt personal and real.

The campaign kicked off in 2017, just before the couple’s own wedding. Manyavar used this timing to add excitement and relevance. The public was already curious about their relationship, and seeing them in ads talking about wedding promises made the messaging even stronger. The ads quickly became more than fashion stories — they became cultural moments that spread across social media and homes nationwide.

Why Virat and Anushka Were the Perfect Choice

• Real Life Chemistry

Nothing can replace the bond two people share in real life. Virat and Anushka’s natural chemistry gave Manyavar’s storytelling a sense of honesty. When they looked at each other, smiled, joked, or spoke about the future, it felt like a real couple sharing real moments.

This authenticity helped the brand avoid staged or forced messaging. Their presence felt like a conversation between two people rather than a scripted ad.

• Aspirational Yet Relatable

Virat is known for his discipline, passion, and leadership. Anushka is admired for her grace, confidence, and charm. Together, they represent modern Indian couples who respect tradition but also enjoy playful, everyday moments.

This mix helped Manyavar reach both young viewers and family audiences. The characters were aspirational but grounded. Viewers found them easy to relate to.

• Perfect Timing

The first campaign came out just before their wedding. This timing generated huge buzz. People were already excited about their real-life story. The ad became part of that excitement.

Instead of being just another commercial, the ad became part of the couple’s narrative, which made it shareable and memorable.

Key Manyavar Campaigns Featuring Virat Kohli & Anushka Sharma

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Manyavar did not stop at one ad. The brand built a series of campaigns that followed the couple’s journey, each with a clear theme and message.

• Naye Rishte Naye Vaade (New Relationships, New Promises)

This 2017 campaign became a viral hit. In the ad, Virat and Anushka attend a wedding together. They playfully list the promises they hope to keep once married. These include light, real-world vows like promising to cook well or share responsibilities.

The tone was fun, warm, and deeply rooted in real-life conversations between couples. The way they delivered lines made audiences smile, laugh, and remember the brand.

The story also subtly hinted at their own upcoming wedding, giving the ad an added layer of meaning and excitement.

• Shaadi Ke Baad (After the Wedding)

In 2018, Manyavar released a follow-up campaign. This time, Virat and Anushka appeared as husband and wife. The ad showed them at another wedding, but now their conversations had a gentle humour that comes with life after marriage.

The focus was not on big promises, but small everyday realities — the fun in teasing each other, the light disagreements, and the laughter that comes with shared life.

This campaign resonated because many couples saw a bit of themselves in these moments. Manyavar used humour without overacting, making the message feel natural and delightful.

• Saath Saath Hamesha (Together Forever)

In later campaigns, the story continued. This series focused on long-term togetherness, care, and shared moments. The ads showed Virat and Anushka supporting each other, enjoying small celebrations, and reflecting the idea that relationships grow stronger over time.

The focus was on emotion, consistency, and comfort — core pillars of any lasting relationship. These ads helped reinforce the brand’s message of enduring love and commitment.

Why the Campaigns Worked So Well

• Authentic Storytelling

Manyavar’s ads did not rely on heavy drama. Instead, they used warm, real-life moments that felt like everyday conversations between couples. This simplicity created a strong emotional connection.

Viewers did not feel sold a product. They felt part of a story they could see in their own lives.

• Relatable Situations

The ad themes — promises before marriage, life after marriage, long-term togetherness — reflect the stages many couples experience. The humour, warmth, and mutual respect shown on screen matched what people see in their homes. This familiarity made the ads memorable and shareable.

• Balanced Identity

Manyavar’s messaging became more than wedding clothing. The ads tapped into values like care, support, joy, humour, and companionship. The brand began to represent relationships and life journey, not just outfits.

• Strong Cultural Moments

Because the first campaign launched before the couple’s real wedding, many viewers saw these ads as part of their own anticipation. The ads were widely shared, discussed, and enjoyed across social platforms, turning them into cultural moments beyond typical commercials.

How Virat & Anushka Helped Manyavar Strengthen Its Image

• Emotional Connect With Audiences

The couple helped Manyavar appeal to both young couples planning their weddings and families who celebrate traditions together. Their real-life partnership added credibility to the messages about commitment and love.

• Brand Recall

Viewers began to associate Manyavar with warm conversations, gentle humour, and love stories. Whenever people think of wedding or festive ethnic wear, Manyavar’s ads with Virat and Anushka come to mind.

• Cultural Conversations

The campaigns became part of wedding season conversations, holiday sharing, and social media discussions. People shared ads not because they were paid to, but because they enjoyed them.

• Broad Market Reach

The campaign spoke to urban and semi-urban audiences alike. The mix of tradition and modern relationship moments helped the brand cross cultural and regional boundaries.

What Other Brands Can Learn From This Partnership

• Choose the Right Ambassador for Your Message

The focus should not be just celebrity fame. The celebrity’s image and persona must align with the brand’s values and core promise. Virat and Anushka were the right fit because they represented love, care, respect, and growth — values that matched Manyavar’s story.

• Tell Stories, Not Just Features

Campaigns that focus only on product features may fail to connect emotionally. Manyavar’s success came from relatable storytelling — simple scenes that felt like life, not ads.

• Build Over Time

A series of connected campaigns helps build narrative depth and keeps audiences engaged. A one-shot ad may be forgotten. A story that unfolds over time becomes memorable.

• Balance Tradition and Modern Values

Manyavar’s core message respected tradition, but its stories felt modern. This dual approach helped the brand speak to both older and younger generations.

Conclusion

The partnership between Virat Kohli, Anushka Sharma, and Manyavar became one of the most iconic brand collaborations in Indian advertising. Their real-life chemistry gave the ads authenticity. The storytelling brought warmth and humour. The narratives spanned stages of relationships that many couples experience.

From “Naye Rishte Naye Vaade” to “Shaadi Ke Baad” and “Saath Saath Hamesha,” these campaigns turned simple moments into emotional memories and turned a fashion brand into a voice of modern Indian relationships rooted in culture.

Find the Right Celebrity for Your Brand

If you want your fashion or lifestyle brand to grow and connect with people in a strong, emotional way, choosing the right celebrity can make a big difference. We help brands find celebrities and influencers for celebrity endorsements, event appearances, and influencer marketing. Whether you want a familiar face for digital ads, product launches, or campaigns that resonate with families and culture, we help you choose the perfect match for your brand.