Sprite’s Refreshing Campaigns with Ayushmann Khurrana

Discover how Sprite’s collaboration with Ayushmann Khurrana brought a fresh, witty edge to the brand’s youth-focused campaigns. See how his clear, relatable storytelling strengthened Sprite’s “thand rakh” identity. Get to know why this partnership became one of the brand’s most memorable marketing moves.

Sprite’s partnership with Ayushmann Khurrana came at a time when the brand was sharpening its “thirst-quenching honesty” identity for young India. Consumers were connecting more deeply with personalities who were real, witty, and sharp, traits central to Sprite’s long-running “Seedhi Baat” positioning. Ayushmann, known for his clever humour and relatable screen presence, naturally fit into this world of witty one-liners, straightforward attitude, and youthful irreverence.

Instead of relying on loud, over-stylised beverage ads, Sprite used Ayushmann to build a cool yet approachable brand persona, someone who cuts through nonsense with effortless clarity. His image as a “thinking actor” and his popularity among urban and semi-urban youth made him the perfect cultural voice for Sprite’s bold, refreshing communication style.

Why Ayushmann Khurrana Was the Perfect Choice for Sprite

1. His Relatable, Sharp-Witted Persona Matches Sprite’s ‘Seedhi Baat’ Identity

Ayushmann is known for smart comebacks and grounded characters in films like Vicky Donor, Bareilly Ki Barfi, and Dream Girl. This naturally complemented Sprite’s long-running narrative of straightforward, no-drama communication. His screen persona already carries the exact “cool without trying too hard” energy Sprite champions.

2. Strong Connect with Urban Youth – Sprite’s Core Audience

Sprite’s consumer base, college students and young professionals, resonates deeply with Ayushmann’s everyday-boy charm. His blend of humour and relatability made Sprite’s messaging feel contemporary without being forced. This fit perfectly when the brand shifted toward digital-savvy, meme-ready campaign moments.

3. Credibility in Youth Culture & Real-Life Situations

Ayushmann often plays characters who navigate real-world problems with wit. Sprite used this to position him as the guy who cuts through confusion with a chilled-out mindset, ideal for communicating Sprite’s idea of clearing your head, cooling down, and keeping things honest.

4. Perfect Blend of Mass Appeal & Smart Humour

Unlike celebrities who rely solely on glamour, Ayushmann brings intellect, comedy, and mass relatability. This helped Sprite stay rooted in its iconic tone, clever, simple, and refreshingly real.

Sprite’s Iconic Campaign with Ayushmann Khurrana

Sprite’s campaign with Ayushmann Khurrana became memorable because his sharp humour and relatable charm perfectly matched the brand’s “clear-headed refreshment” identity. His presence helped turn everyday frustrations into witty, refreshing moments, making the campaign instantly connect with young audiences.

Sprite’s “Garmi mein Doubt Hatao, Sprite Uthao” (2020) / Home-Relax Campaign

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In 2020, Sprite reintroduced its bold youth voice through the “Garmi Mein Doubt Hatao, Sprite Uthao” campaign featuring Ayushmann Khurrana (along with Taapsee Pannu). Instead of focusing on generic summer refreshment, the films tapped into a sharper insight that youngsters often hesitate, overthink, or second-guess themselves before taking a chance, whether it’s expressing feelings, making a move, or speaking up.

The campaign showed Ayushmann navigating relatable “should I or shouldn’t I” moments, from texting someone to stepping into awkward social situations and Sprite becoming the symbolic push to drop doubts and take action. The message was clear: when the heat (literal or social) makes you hesitate, “Doubt Hatao, Sprite Uthao.” Take a sip, cool your mind, and shoot your shot.

This positioning resonated because it blended Sprite’s classic refreshment promise with a culturally relevant, confidence-driven narrative. Ayushmann’s calm wit and relatable screen presence made the idea feel real, encouraging young consumers to stop overthinking and act with clarity rather than hesitation.

Why Sprite’s Campaign with Ayushmann Khurrana and Taapsee Pannu Stood Out

• They used real-life contexts youth could immediately relate to: From summer heat to home-screen fatigue, rather than over-the-top glamour or artificial “party scenes.”
  
  
• Ayushmann’s voice and demeanour enhanced Sprite’s key promise: refreshment that feels honest, modern, and relevant. His comic timing and casual charm made the messaging feel credible.
  
  
• Multilingual, pan-India rollout broadened reach: The brand didn’t limit itself to metro audiences; it used regional languages and contexts, making the campaigns inclusive while keeping a unified global tone.
  
  
• Adaptation to changing times: The “relax-at-home” digital ads of 2020 demonstrated Sprite’s agility and understanding of evolving consumer behaviour, using virtual shoots to remain present and connected.

How Celebrity Collaborations Help Beverage Brands

For beverage brands like Sprite, where differentiation relies heavily on personality, attitude, and cultural relevance, having a celebrity who naturally embodies the brand’s tone is crucial. Ayushmann Khurrana helped Sprite reinforce its identity as India’s go-to drink for straight talk and clear thinking. His humour made product communication feel effortless, from highlighting lemon freshness to reinforcing the brand’s iconic “no bakwaas” spirit.

Ayushmann also made Sprite’s messaging easier to translate across touchpoints. Whether in TVCs, digital clips, campus-led promotions, or social content, his persona brought consistency. His presence became shorthand for the brand’s attitude: cool, confident, and sharply honest.

Sprite’s campaigns with him didn’t just advertise a drink; they strengthened a cultural positioning: when life gets chaotic, stay cool and stay clear.

Just Like Sprite, Get a Famous Celebrity or Influencer to Promote Your Brand!

Sprite’s success with Ayushmann Khurrana clearly shows how choosing the right celebrity can transform a brand’s voice and cultural relevance. Ayushmann didn’t just promote the beverage; he amplified Sprite’s core message of clarity, wit, and realness in a way that felt authentic to young India.

If you're looking to build or refresh your brand’s identity, partnering with a celebrity who naturally reflects your product’s personality can give you immediate impact. Through platforms like Tring, brands can easily discover and collaborate with top celebrities, digital creators, or rising influencers who align perfectly with their tone, audience, and goals, ensuring campaigns that connect, resonate, and deliver real results.