Kay By Katrina

Did you know? You can now book a personalised video message from your favourite characters of your loved brand Kay By Katrina! Keep reading to know more about Kay By Katrina brand, Kay By Katrina cosmetics, Kay By Katrina founder, Kay By Katrina launch, Kay By Katrina products, Kay By Katrina updates and more. 

Kay Beauty is a cosmetic line launched by popular actress Katrina Kaif in 2019 in partnership with the Indian e-commerce company Nyka.

In support of many social concerns, including rural women's employment, she started the #Kare projects in 2019 under her cosmetics business Kay Beauty.

Lipsticks, foundations, highlighters, and blush compacts were just a few of the many goods that were included. 

Anaika Nair is one of the models who has worked for Kay Beauty alongside Katrina Kaif.

Katrina Kaif stated in an interview with Cosmopolitan that the mission of her company is to challenge society's rigid ideals of beauty and to champion diversity and self-acceptance. The company, which at the time had the distinction of being India's first celebrity makeup line, has won plaudits for its inclusivity and diversity.

Kay Beauty is the first celebrity makeup line launched in India. The brand has successfully won over consumers' hearts on the Nykaa website and app in just two years, shipping to more than 1600 cities and being offered in more than 90 Nykaa locations across India. 

Since its introduction in 2019, Kay Beauty, one of the top beauty brands on Nykaa, has expanded significantly and gained widespread consumer acclaim for its premium selection of high-performing, formulations from across the world.

With products that span the gap between elegance and care, Kay Beauty has earned a name for itself among Indian consumers. Based on the #MakeupThatKares tenet, each product provides a long-wearing, high-performance finish while also including particular "care" ingredients to feed the skin.