Makeup Vlogger

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A makeup Vlogger or a beauty vlogger is a person who produces and uploads videos on fashion, beauty, hairstyles, nail art, and other themes relating to beauty to YouTube, Instagram, or any other social media platforms.

While other YouTubers choose to stick to the simple uploading of videos as a hobby, some beauty vloggers change their careers in the online beauty industry and make money by using their channels as a way to branch out and use them for business purposes, sometimes in collaboration with cosmetic and/or clothing brands to launch new products.

The social media platforms of these vloggers offer viewers life advice while sharing tales of their own experiences, sharing their positive and negative experiences through trial-and-error with specific beauty products, and showing viewers how to carry out specific techniques in order to achieve particular makeup looks.

Many popular personalities like Shubhangi Anand, Atul Chauhan, Lipakshi Kochar, Dikshita, Piya Arora, Ria Amin, Purvi Thakkar, etc. are quite known for their presence are creative videos across various platforms.

Industry watchers reported in August 2016 that customers' major sources of knowledge on all things connected to beauty were now beauty vlogs, surpassing magazines in both reach and popularity.