Case Studies

Tring X Vybba With Mahima Chaudhry

About The Brand Vybba is a leading Indian mattress protector brand. They blend together craft with technology, ensuring mattresses which are not just comfortable but also practical. Their products are water proof and plastic free, thus ensuring customers the choice of effective and sustainable solutions. Brand Objective They were eager to use a celebrity for their video advertisement. For this they approached Tring, India’s largest celebrity management agency. Requirements With their target audience being Gen X and millennials, Vybba wanted to use a celebrity who would be popular with this demographic. We helped them bring on board Mahima Chaudhry, known for films such as Pardes, Daag and Dhadkan. Why Working With Mahima Chaudhry Was A Success Mahima Chaudhry was a celebrity who helped represent the brand ethos. Her energy was infectious and helped deliver the video advertisement Vybba has in mind. Our Video Advertisement In this advertisement, Mahima Chaudhry spills coffee on her bed while working and is quite anxious about having to sleep in the bed initially. But then her fear goes away as she says that she has a Vybba mattress protector which is waterproof. She emphasizes on the non-allergic and easy to use features of Vybba and the marketplaces it can be purchased from. Shoot Specifics Shoot Duration 2 Hours Celebrity Onboarding Time 7 Days Production House Tring Studios Celebrity Mahima Chaudhry Product Mattress Brand Vybba Platforms Promoted Vybba posted the video on their YouTube channel. How Tring Will Benefit Your Business  If you want a similar celebrity service for your business, we can easily arrange it. Our services include providing celebrity ambassadors, shooting video advertisements with celebrities, arranging celebrities for events and launches and more. We have a wide range of celebrities you can work with. Let us know what you want to achieve and we will make it happen!