Case Studies

Tring X Edred With Omi Vaidya

About The Brand Edred is on a mission to revolutionize education, focusing on transforming one student at a time. Standing out in a sea of digital learning services, Edred is India’s first forward-thinking academy to introduce Glass Board Technology. With cutting-edge facilities and industry experts, they are dedicated to helping professionals enhance their skills and advance their careers, aiming to holistically reshape the education landscape. Brand Objective In order to advertise their services they wanted a relatable celebrity for Indian audiences, especially students. Tring, India’s largest celebrity management agency were their first choice.  Requirements We connected them with the ideal celebrity for their campaign, Omi Vaidya, who plays the comically obnoxious and overly studious Chatur in the film 3 Idiots. Given his character in the film, he was the ideal celebrity for this brand's advertisement. Why Working With Omi Vaidya Was A Success Omi Vaidya's reprisal of Chatur worked very well for Edred. By bringing back this character, Edred were able to have humour in their advertisement and not have a very generic learning app ad that many other players tend to have. Our Video Advertisement In this video advertisement, he reprises his iconic character and gloats about he now has access to Edred. He uses his iconic line from 3 Idiots saying that Edred does “chamatkar pe chamatkar.” He also emphasizes their 100% placement for all courses. This video advertisement helped Edred see many more visits to their page and higher enrollments. Shoot Specifics Shoot Duration 2 Hours Celebrity Onboarding Time 7 Days Production House Tring Studios Celebrity Omi Vaidya Product Education Brand Edred Platforms Promoted Edred shared the video on their Instagram page. How Tring Will Benefit Your Business If you want a similar celebrity service for your business, we can easily arrange it. Our services include providing celebrity ambassadors, shooting video advertisements with celebrities, arranging celebrities for events and launches and more. We have a wide range of celebrities you can work with. Let us know what you want to achieve and we will make it happen!